I'm Jonny, a designer helping to build the future of automation as Head of Design at Tines.

Scale Chicago Event Branding

I'm just back from an amazing week with all of the Tines team together in Chicago. As part of the preparation for this annual company offsite, it felt timely that these events should have their own mini-identity. I worked with the team on a visual design language that sit nicely alongside our core brand, feeling fresh yet familiar.

Borrowing from existing typographic styles, a series of shapes abstracted from in-product features were used and aligned at random on a grid pattern reminiscent of the Storyboard canvas within the Tines product.

For the event we created a mini-site to handle registration and important information, signage, stage backdrops, slides and team swag.